WAHL® GOES ‘ALL IN’
-- PowerPro™ addresses need for high-performance multi-purpose tool--
STERLING, ILL. (March 10, 2012) – With more guys flocking to the men’s grooming aisle than ever before, Wahl, a leader in both the professional and consumer grooming space, is making sure that those looking for an all-in-one tool are getting the all-around performance they need. The company’s new PowerPro Groomer is the latest in multi-purpose grooming, a hybrid-style trimmer designed to cut hair, trim facial hair and do the detail work. Unlike other multi-purpose grooming tools that do some things well but not all, Wahl’s no-compromise design addresses the category’s largest segment by providing optimum performance for each task.
Multi-purpose grooming devices represent the lion’s share of the trimmers’ category, about one in three products sold, according to NPD Group. Wahl estimates that approximately 30 percent of guys nationwide currently own a multi-purpose grooming device and another 20 percent use a hair clippers or facial hair trimmers for multi-purpose grooming. The bottom line—Wahl’s new PowerPro Groomer appeals to a large and growing segment of guys seeking grooming versatility.
“Many guys today are expanding their grooming routine to include cutting hair, trimming facial hair, detail trimming and even bodywork,” said Steve Yde, marketing director for Wahl. Unfortunately, those looking for an all-in-one solution have relied on tools designed for only one task. PowerPro is the first compact grooming tool designed with the power and performance characteristics to do each task equally well.”
To deliver a consistently smooth and powerful experience for each grooming task, the new PowerPro Groomer features Wahl’s high-speed PowerDrive™ technology. When combined with the company’s precision ground-blade technology and T-blade design, the result is an even and snag-free cut whether cutting hair, trimming facial hair or cleaning up around the ears or nose.
Its low-maintenance and durable design includes super high-carbon stainless steel clipper blades that extend the life of the product and allow for easy rinse cleaning. A high-carbon steel trimmer and detailer offer complete grooming maintenance.
Now in its 93rd year, Wahl Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., Wahl currently employs some 2,000 people worldwide in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, Japan, New Zealand, Russia, South Africa, Spain and the United States. Wahl products are available in 165 countries around the world. For more about Wahl, please visit www.wahl.com.